off topic: sports hub quickly cuts into 'eei's piece of the ratings pie

per the globe's chad finn, the sports hub is already making inroads against the smug behemoth weei in the arbitron ratings.

from finn's story:

"The Arbitron ratings for the period Sept. 17-Oct. 14 were released yesterday, and as usual, WEEI is rightfully pleased with its numbers, finishing first in the morning, second in afternoon drive time, and fifth overall in the market.

The catch, though, is that the fledgling competition is justifiably ecstatic with theirs.

The Sports Hub climbed from 17th in the market in September to 12th in October, its overall share increasing from 2.5 to 3.6. But the truly spectacular progress came elsewhere. Consider:

• The afternoon drive program “Felger and Massarotti’’ finished fourth in the 18-49 male demographic, edging the long-entrenched “The Big Show,’’ which was sixth.

• The Sports Hub’s cumulative audience - the number of listeners that tuned in during the ratings period for more than five minutes - was 780,100, up from 488,000 a month ago and actually surpassing WEEI’s 696,700 “cume’’ in October.

• In the coveted core demographic of men ages 25-54, The Sports Hub bounded from 12th in September all the way to third, increasing its listenership by nearly 50 percent as its share rose from 4.0 in September to 5.9 last month."

the sad news is that they have yet to make a dent in the morning drive ratings of those friggin' ass-hats dennis and callahan. 

btw - if sucking one's own dick was an olympic sport - 'eei would walk home with all of the medals.